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Introduction to Public Health Communication & Marketing: PubH 6503.10: Research Support

Resources of this guide were created to support: Introduction to Public Health Communication and Marketing: PubH653.10

Understanding a Study

The Study Design 101 is design to help you understand the different kinds of studies and each studies strengths and weaknesses.

Studying a Study

Is it Peer-Reviewed?

A peer reviewed journal is one in which articles are submitted to researchers who are experts in the field and its content and references are evaluated for accuracy before they are published.

Peer-reviewed journals will have the following:

  • Abstract at the beginning of the article
  • Author(s) identity and affilation
  • References at the end of the article

Scholarly vs Popular

Web site: Look at the URL

Before using a web site look at the URL (web address) to identify the producer of the web site, and its purpose.

Look at the last final syllable in the domain name to evaluate who produced the site:

.gov = Government agency

.net = Internet Service Provider

.com = Commercial site

.edu = Higher education

.mil= Military site

.~ = ("tilde") Personal

.org = Organization

Subject Guide

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